Package design proposal for liquor company based in London, UK. PRF Roots Rum Company prides itself with selling one of the highest quality of rum beers on the market. It’s use of real flavours and spices instead of sweetenings is the motive to solidify itself amongst the best.
 The idea was to create packaging concept in which it tells a story, shows it’s pride and roots. Making typography focal and use it as a driving force backed by graphics and illustration to help and achievethis whilst having well established balance between tranquility andbusyness.
Designed by: Dominic Rios Sakalauskas, United Kingdom.