Jack Daniel’s Limited Edition Country Cocktails, Mama’s Broken Heart Series was a set of Whiskey-based Cocktail bottles and boxes presented as part of a Packaging Course. They were inspired by country music singer Miranda Lambert, trying to reflect her powerful, daring, one-of-a-kind and outlaw personality yet mantaining a unique femininity through the design, as well as trying to appeal to a feminine audience in the male-driven behaviour associated with drinking whiskey (much like female country music singers are attempting to create a bigger female presence in the country music world).

Designed by: Ariana Chang, Peru.