Continuing from the ground-up re-branding of Rocky Mountain Dealerships, an effort was put forward to create a sub-brand for its white label motor oils and fluids. Research showed that the farm and construction industries are constantly faced with unpredictable situations—from bad weather to rising supply costs—and are looking for affordable products with the quality and durability of higher priced name brands. Playing off the brand’s tagline “Dependable is what we do,” the new Dependable brand and packaging was created to reflect the no bullshit, straightforward approach of Rocky Mountain Dealerships and their customers.

Designed by: Chris Zawada, Canada.