The concept for the packaging is based on a mother matryoshka doll, Marta, and her matryoshka children. Marta wanted her children to hold onto their imaginations and their sense of wonder throughout their lives like she did, so she made up stories as often as she could. A lot of her stories were made up on the spot when she and her children were walking around their home in Moscow or baking gingerbread. The kit contains a shearling hat, drool bib, cloth wipes, baby wash, three baby onesies, diaper rash cream, and cloth diaper.

Designed by: Meredith Cox, USA.