CHALLENGE:
To create the first 6-pack within the Arrogant Bastard brand. Bourbon Barrel-aged Arrogant Bastard is a higher priced and more spirit-forward, craft beer than the traditional Arrogant Bastard Ale.
Aged in Kentucky Bourbon Barrels for over 3 months, this beer needed to still carry the Arrogance fans are used to (“You’re not Worthy”, “I’m Not Too Expensive, You’re Too Cheap”), but with
a more refined edge.
SOLUTION:
A vibrant red body with a gloss/matte black wood grain band. The package relies solely on the branding that has made the Arrogant Bastard brand so iconic, with a sleek and sophisticated edge. Still recognizable as being part of the Arrogant family, the Bourbon Bastard is “Quite Refined,
Unlike You.”
Designed by: Jade Blessinger, USA.