Created brand identity and packaging for Oxblood + Lacquer, an exquisite shaving company that emphasizes the traditional ceremonies of Japan. Inspiration was drawn from the shaving blade representing a samurai katana, highlighting honor and integrity, while integrating everyday traditions of Japan, such as wood and stackable bento boxes. Pre-shave products, razor, and after-shave products are classified into stacking tier systems to guide the user through the ceremony of shaving.

Designed by: Carol Lin, USA.