Packaging design for a fictional company, Sugarfoot, a brand of dry rub. The design is grounded in a historical narrative of the late 1800’s and the travels of an adventurer named Sugarfoot. His exploits contributed to the making of regional dry rubs for locations such as Memphis, Kansas City, and Texas. The names correspond to the local flavors in that there is a Mild to “Extra” dose of flavour while maintaining a unity between the three designs.

Designed by: Hom Ho, USA.