Bigelow Tea Logo and Package Redesign
This project is a rebrand of Bigelow Tea packaging. The original packaging blended in with all other tea products on store shelves and had no connection to Bigelow as a brand. I redesigned Bigelow Tea using inspiration from the Bigelow family’s heritage, company history, and the sources of their globally sourced ingredients. The new packaging is distinct and sticks out amongst its competition on the shelves, complete with a gold signature and a wax seal. I personally completed all processes of this project, from design to printing and putting the package together.
Designed by: Danielle Magnuson, USA.