“Often thought as old-fashioned, molasses is a quickly vanishing condiment, mostly only found in grandma’s dusty recipes. To make molasses more appealing to a younger audience, I designed the labels for Sticky Paws to capture the trend of the 1930’s dustbowl aesthetic while giving it a modern spin. For each type of molasses, a different mischievous animal is attempting to steal the ooey goodness.”
Designed by Caleb Heisey Design, United States.