I love the use of typography on this package. The Joseph Wesley logo is delicate yet strong. The exclusive illustrations that are showcased on each tea container compliment the bold photography amongst the color stripes and large numbers identifying each tea work splendidly. It really is like no other tea packaging I have seen. Joseph Wesley is based out of Detroit, Michigan and that is the inspiration Foundry Co. had behind all these beautiful elements on the packaging and overall brand identity. This is a bold and unique tea brand, what are your first reactions on this packaging?
“Joseph Wesley Black Tea is based out of Detroit, Michigan and imports fine tea from regions of India and China. We worked with Joseph Wesley to create a unique and bold identity that represents the quality of the product and the city it calls home.”
Designed by Foundry Co., USA
Photography by Andrew Ryan Shepherd