An iconic design. Brand identity and packaging for a new premium quality organic extra virgin olive oil from the Tenuta Ventera in Puglia. 100% Italian and sustainably produced in an entirely biological environment in which centuries-old olive trees are cultivated without the use of chemicals. Both the name and the logo underline the close link with the land: “ven” evoking the typical wind that ventilates the region while “terra” points to the fertile soil in which the olive trees are deeply rooted. The graphic symbol, meanwhile, uses four strokes to suggest the sun’s rays, the warm Ionian wind, the rolling hills and the waves of the sea; the main contributing factors that define the oil’s sensory characteristics.
Designed by: Rossetti, Italy.