Digital illustrations of the existing old trucks give the brand a more contemporary look. The labels have their own characteristics that makes them each unique, but are consistent to unify the brand. Each label consist of text and color that corresponds with the flavor of wine. Not only the new labels are going give the wine a modern identity, but also attract a younger audience. Especially the kind of audience modern California invites.
Designed by: Chrystian Guillermo.  San Francisco, USA.