CLIENT: ASAHI PREMIUM BEVERAGES
As part of a broader Vodka Cruiser portfolio strategy, Bonney Creative were asked to create a solution which had broad appeal (dual gender) and was relevant within the cluttered and fragmented category. Shifting the range architecture to a more focused co-branded solution meant the development of a bespoke typemark for ‘Black’which was inspired by the pure origins of vodka and the understated simplicity of the masterbrand.
Designed by: Bonney Creative, Australia.