Hirst Pacific Ltd, a strategic branding and design consultancy based in New York City, recently announced the newly released Beyoncé RISE fragrance:

“The tall elegant lines of the stately glass bottle of the new Beyoncé RISE fragrance emulates the trajectory of the international superstar’s ability and will to rise above it all, to reach greater levels of extraordinary achievement. The undulating gold collar flows around the soft shoulders of the bottle evoking a melodic sense of rhythm and Beyoncé’s energy, being in perpetual motion.

The cap’s sculptural cluster of golden crystals ascends ever higher, crowning triumphantly the form below and like an exploding cosmic supernova exudes the iconic performer’s strength and fortitude. The Beyoncé RISE fragrance bottle with its shiny gold elements and crystal clear glass, its hard and soft edges, combines optimism with sheer elegance and perfectly balances the resilient spirit and sexy femininity of Beyoncé the artist.”

Designed by: Hirst Pacific Ltd, USA, NY.