Proposed packaging design for a craft brewery in the small town of Floyd, Virginia. Floyd is home to world-famous artists and craftsmen, green businesses, and known as the birthplace of American Folk music. The folks at Ober Brewery asked my class to design a labeling system, so I decided to focus on the back-to-the-land spirit and music and art inspired culture of Floyd in my packaging with entirely hand done graphics and lettering.
Designed by: Emily Rathmanner, USA.