“Nike is in the air – To highlight the benefit of the Nike Air Max, the shoes were packed in air-cushion. The benefit of the product is transferred into the packaging, and made visible. The package provides the best possible presentation of the shoe and a height advertising effectiveness. Due to less usage of materials, it also contributes to sustainability.”

Designed By: Ralf Schroeder – Packaging Design / Art Direction
Agency: Scholz & Friends , Germany
Managing Director: Wolf Schneider
Creative Direction: Matthias Spaetgens, Wolf Schneider
Art Direction: Jinhi Kim, Ralf Schroeder
Copywriter: Doerte Schuetz
Nike Air Packaging Concept

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