400 Rabbits
Pulque
400 Rabbits is a packaging project for a brand of Mexican alcohol called pulque. In Aztec mythology, the goddess of pulque had 400 children who took the form of rabbits. These rabbits were the gods of drunkenness and threw parties throughout the land. Inspiration for the design was taken from this mythology as well as the papel picado Mexican folk art.
Designed by: Brandon Gratton, USA.
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